Negative Keywords – Positive Results

In SEM, unlike in SEO, negative keywords are a vital component of a successful PPC activity and a healthy AdWords account. However, most PPC managers don’t understand how impactful a thorough list of negative keywords can be. Read on for tips that you can incorporate into your SEM game. Positive from the Negative It’s much easier […]

How Important is Your Quality Score?

Understanding Quality Score is essential for success in SEM advertising. Let’s get to know how Quality Score affects your ads. What is Quality Score?Quality Score (QS) is Google’s measure for ad quality assigned specifically at the keyword level. Based on this metric and max cost-per-click (CPC), Google will determine your ad rank. Quality Score is […]

10 Tips to Improve the Impact of your Ads!

There’s no guaranteed formula for creating a perfect “unicorn ad”. However, by learning from best practices and continuously refining your work, one can master the art of Ad-Creation. Here are some quick tips and tricks that proven to improve the Click-Through Rate (CTR) of ads as well as increase the Quality Score (QS) of your […]

6 Steps to Optimize Your Product Page

Your traffic is great, but it just isn’t converting. So why aren’t more customers clicking that big ol’ beautiful buy button?We examined a few hundred new Shopify stores and found that creating a clear sales funnel can be quite a challenge for new sites! That’s why we have put together this guide, so you can change […]

How to Use Your Ecommerce Store Data to Build Highly Targeted Audiences

Like most eCommerce stores, your advertising today probably rely on third-party data from Google & Facebook tracking pixels to create targeted ads for your products. The problem is that with the new Facebook pixel update that significantly limit your ability to track users, it is time to look beyond third-party data. If you haven’t already, […]

How to Find and Fix the Leaks in Your Conversion Funnels

It’s no secret that the world of Ecommerce has exploded in the last decade. In fact, a decade ago, Ecommerce sales accounted for approximately 5 percent of total sales. Today, Ecommerce accounts for 16 percent of sales in the United States alone. However, this doesn’t mean that every Ecommerce business is guaranteed success. A solid sales […]

5 Ways to Write Product Descriptions that Inform and Persuade Your Customers

Writing product descriptions can be tricky. Depending on your Ecommerce platform or website layout template, you might only have a few lines to write a product description that provides the information the customer is looking for and that is captivating enough to grab their attention. In this article, we will provide some tips on how to write […]

3 Pandemic Buying Habits That Are Here to Stay

Our world is completely different today. Everything from how we work, go to school, and buy food is part of a “new normal”. But this begs the question: How long will it last? Is the “new normal” here to stay? Many experts believe that many buying habits aren’t going away anytime soon. In fact, 53% of […]

4 Tips for Increasing the Efficiency and Functionality of Your Ecommerce Business

Startup Ecommerce businesses know the challenges of getting their stores off the ground. However, after generating brand awareness and sufficient exposure to making that first sale, established Ecommerce businesses then encounter a whole new often set of challenges: increasing the efficiency and functionality of all operations—from the second a customer places an order to fulfillment. […]

How Using Customer Segments Can Boost Your Store’s Revenue

Apple’s recent iOS 14 update presents real challenges for eCommerce businesses looking to connect with new customers and expand their commercial reach. Facebook’s proposed changes are based on activities that either hinder or prevent eCommerce store owners from tracking consumer behavior or collecting important data. According to Facebook:“the average small business advertiser stands to see […]